125

PARTNERING SCHOOLS

1M

TICKETS DISTRIBUTED

Sporting events are the pinnacle of the high school experience and Big 5 Sporting Goods wanted to integrate itself as part of them.

Our partnership with Big 5 Sporting Goods resulted in a program to support its ongoing local store outreach by engaging with high schools. Big 5 offered participating schools customized event tickets for sports, raffles, and events at no charge to them.

School Wins:

• Schools were provided with a ticketing solution which subsidized annual costs.

• Students were awarded with a generous store discount at their local Big 5 Sporting Goods.

Brand Wins:

• Big 5 Sporting Goods positioned themselves as the go-to source for sporting goods in high schools.

• Event tickets served as traffic and sales drivers.