Kroger Brands in partnership with RSM supported football teams, schools, and communities across the nation through an engaging experiential high school football activation tour.

This targeted strategy reached high schools across six Kroger divisions in 17 states. Campus Multimedia acted as the communication and execution arm through school enrollment, managing logistics, production and shipment of checks and certificates to schools, and getting donations made to schools.

School Wins:

• School athletic departments received funding to offset the costs of their team uniforms, travel, meals, equipment, and more.

• Tailgate events brought an extra atmosphere to pregame energy.

Brand Wins:

• Developed and enhanced community connection in key markets

• Strengthened brand loyalty with target demographic

• Served schools in local communities
  
  

$178K

IN DONATIONS

142

GAMES OF THE WEEK

Recognition Program

Program activation for non-tour schools was all about celebrating athletes and exciting the entire student body.

Recognizing students for their accomplishments not only boosts confidence but also fosters a strong sense of community and school pride. Participating schools received exclusive Player of the Week certificates, a digital toolkit to promote these achievements, and access to a special vendor partner offers page for added rewards.

472

SCHOOLS

530

STORES COVERED