To amplify community involvement and impact, Planet Fitness launched a hyper-localized strategy to promote Planet Fitness locations in communities served.

Campus Multimedia helped to negotiate and execute sponsorships with local high school athletic programs. Participating schools received assets for on-site signage and print collateral and a digital promotion kit featuring scoreboard ads, website banners, and social images.

School Wins:

Schools were provided with financial support for:

• Team Apparel & Meals

• Prizes & Giveaways

• Tournament Fees

• Awards

Brand Wins:

• Increase brand awareness

• Deepen local partnerships with schools

• Drive memberships at Planet Fitness locations
  
  

284K

AUDIENCE REACH

156

SCHOOLS

186

PLANET FITNESS CLUBS