Kroger High School Football Program
Kroger Brands in partnership with RSM supported football teams, schools, and communities across the nation through an engaging experiential high school football activation tour.
This targeted strategy reached high schools across six Kroger divisions in 17 states. Campus Multimedia acted as the communication and execution arm through school enrollment, managing logistics, production and shipment of checks and certificates to schools, and getting donations made to schools.
School Wins:
School athletic departments received funding to offset the costs of their team uniforms, travel, meals, equipment, and more.
Tailgate events brought an extra atmosphere to pregame energy.
Brand Wins:
Developed and enhanced community connection in key markets
Strengthened brand loyalty with target demographic
Served schools in local communities
$178K
IN DONATIONS
142
GAMES OF THE WEEK
“We’re incredibly grateful to Fry’s for their support! Their generosity has made a big difference, allowing us to compete at our best.
Our students were thrilled about the excitement of being chosen as the Game of the Week—it’s been a fantastic boost for everyone involved. Thank you, Fry’s, for empowering our team and creating unforgettable experiences for our students!”
Recognition Program
Program activation for non-tour schools was all about celebrating athletes and exciting the entire student body.
Recognizing students for their accomplishments not only boosts confidence but also fosters a strong sense of community and school pride. Participating schools received exclusive Player of the Week certificates, a digital toolkit to promote these achievements, and access to a special vendor partner offers page for added rewards.
472
SCHOOLS
530
STORES COVERED
